CHEWS has spent over 18 months sourcing ALL packing to meet fully recyclable standards without the need for preparation or cleaning. Just pop all packaging straight into the recycling and you have just prevented another piece of plastic being dumped! On top of this toothpaste contains up to 40% water and fresh water is becoming a scarcity globally. Again, we are addressing this issue in other industries but we all just accept toothpaste comes in liquid form…. but it doesn’t have to!!! By changing your routine and Chewing before you brush you are saving gallons of fresh water every year, which is yet another win for the planet